Embrace Traditional-new media skills to Sustain NYSC’s Positive Image, DG urges PR Officers


….Unveils New Media Department 

Joe Ajayi

The Director General, National Youth Service Corps NYSC, Brig General Yusha’u Dogara Ahmed has urged Scheme’s Public Relations Officers leverage on both the traditional and new media to scale-up effective publication that will sustaining its positive image.

The Director General gave this charge while declaring open in Abuja the 2024 NYSC Information and Public Relations Officers’ Training Workshop,with the theme“Retooling Public Relations Officers For Modern Corporate Image Management”

”Nonetheless, we must continue to pursue greater success despite our accomplishments. Given the demands of your schedule and the fast paced digitalised world, there is need for continuous upgrade of your knowledge and skills to keep up with evolving trends in corporate image management. The thematic choice of this workshop “Retooling Public Relations Officers For Modern Corporate Image Management” is therefore apt.

“It is my expectation that at the end of this training you would be further equipped for optimum discharge of your responsibilities including responding swiftly and effectively to emerging threats to the image of the Scheme from mischief makers particularly from the social media. I implore you therefore to participate actively and contribute meaningfully to the deliberations so as to reap maximally the benefits of this programme.

“I urge you also to continue to leverage on both the traditional and new media to scale-up effective publication of the critical role of NYSC in the socio-economic development of Nigeria. It is in this regard that management established the NYSC Radio and Television and went further to secure approval for creation of a department to facilitate effective administration and optimum utilisation of the media stations in the pursuit of the Scheme’s mandate. Management is also committed to ensuring that the department thrives through deployment of local content from stakeholders and our Corps members”

General YD Ahmad said NYSC PR Officers’ training workshop has been consistently sustained by the Scheme over the years, which underscored the premium the Service Corps placed on ensuring sustainable positive corporate image for the Scheme at all times.

He commended the Public Relations officers for their diligence and commitment to the discharge of their responsibilities, including ensuring efficient management of the scheme’s public functions and adequate publication of the activities of the NYSC which has enhanced the good image of the Scheme.

In his opening remark , the Director, Information And Public Relations, Mr. Eddy Megwa said the annual NYSC Public Relations Officers’ workshop has over the years become a veritable platform for Officers of corporate management cadre to acquire requisite knowledge on contemporary issues influencing the practice of the profession.

He said the training programme is meant to keep the officers on top of their game with a view to equip them adequately for effective management of the corporate image of the Scheme.

” It is in this regard that the theme of this year’s workshop ‘‘Re-tooling NYSC PR Officers for Modern Corporate Image Management of the Scheme,’’ was adopted. No doubt it will enable participants brainstorm on the new techniques of handling emerging PR issues as they affect NYSC.

“It is incontrovertible that the Scheme needs well trained Public Relations Officers to continually engage its publics and constantly fill them in on the operations of the Scheme and also take charge of other ancillary duties which support and enhance our corporate image.

“Given that protocol is a critical aspect of PR practice and the fact that officers in the PR cadre play crucial role in the implementation of the Freedom of Information Act in the Scheme necessitated special focus on these areas in this training programme.

Megwa charged the participants, to take advantage of the workshop to update their knowledge on trending and contemporary issues in the practice of the PR profession.

He also applauded the NYSC DG and the management for the relentless pursuit of the expansion of the administrative structure of the Scheme which led to the creation of the new department of Media in the Scheme.

He said “We are also indeed grateful for your unwavering determination to ensure a positive image of the Scheme by sustaining the weekly broadcast of the NYSC half hour in NTA and extending it to TVC, as well as ensuring that the NYSC Radio and TV stations remains operational among others.


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