Joel Ajayi
The Chief Executive Officer of What Media Group, Chichi Nwoko, has called on corporate organizations and private sector stakeholders to play an active role in Nigeria’s sporting renaissance by investing and sponsoring the country’s athletes and supporting the long-term development of sports.
According to Nwoko, under the leadership of the National Sports Commission, Nigeria has entered a defining era for sports, with a new generation of talented athletes poised to achieve global success.
She urged brands and businesses to partner with Team Nigeria, noting that early investment in athletes creates lasting value for both the athletes and the organizations that support them.
“The greatest value lies in believing in our athletes before the medals come. Champions are not created overnight, they are built through consistent support, investment, and confidence in their potential.”
“Rather than waiting until they stand on the podium, this is the time for corporate Nigeria to become part of their journey, helping to shape the success stories that will inspire generations. The Commonwealth Games present an incredible opportunity for brands to align with excellence, national pride, and the future of Nigerian sports,” Nwoko said.
She reaffirmed What Media Group’s commitment to promoting Nigerian sports and amplifying the stories of athletes whose dedication and achievements continue to inspire the nation.
Recently, What Media Group partnered with the NSC, to ensure Nigerians enjoy comprehensive free-to-air coverage of the Glasgow 2026 Commonwealth Games, bringing Team Nigeria’s campaign to millions of homes across the country.
“We cherish our relationship with the National Sports Commission and remain committed to strengthening our collaboration in advancing Nigerian sports. Together, we can create greater opportunities for our athletes, deepen private sector participation, and build a sustainable ecosystem where talent is nurtured, celebrated, and empowered to succeed on the global stage, Nwokocha concluded.
She added that investing in sports is more than corporate social responsibility, it is an investment in Nigeria’s youth, national pride, economic growth, and global reputation. She encouraged organizations across every sector to become active partners in shaping a new era of sporting excellence for the country.
