FIFA’s billion-dollar gamble to revolutionise club football begins a week on Sunday with plenty of cash up for grabs but questionable enthusiasm as 32 teams prepare to contest the expanded Club World Cup in 12 stadiums across the United States.
The tournament, designed as a glittering curtain-raiser for the 2026 World Cup – has had to contend with the prospect of empty seats along with controversial qualification rules and player welfare concerns after an exhausting European season.
Lionel Messi’s Inter Miami faces Egypt’s Al Ahly in the opening fixture on June 14 in Miami, with tickets still widely available, while FIFA’s website shows seats can still be bought for the July 13 final at New Jersey’s MetLife Stadium.
FIFA said it was normal policy not to reveal details of ticket sales ahead of a tournament but pointed to the fact that tickets have been sold to fans in more than 130 countries as evidence of the CWC’s broad appeal.
Inter Miami controversially gained their slot by topping Major League Soccer’s regular season standings, despite then losing in the first round of the playoffs, in a decision critics say showed FIFA’s desperation to have the Argentina great at the showpiece.
Inter Miami were thus included as the host nation representative – instead of MLS champions LA Galaxy – with Los Angeles FC and Seattle Sounders making it three U.S. teams after qualifying through their Concacaf performances.
As well as the winners of each confederation’s premier club competition, teams qualified according to a ranking based on their performances over a four-year period.
In another twist that went all the way to the Court of Arbitration for Sport, Club Leon, the 2023 CONCACAF Champions Cup winners, were eventually excluded from the tournament due to having shared ownership with another qualifier.
Nailing down a last-gasp $1 billion TV rights deal with sports streaming platform DAZN six months before the tournament means a total of $2 billion in expected revenues.
That led FIFA to announce a total prize pot of $1 billion, with the winning club to receive up to $125 million.
FIFA said there is also an unprecedented solidarity investment programme with a target of an extra $250 million provided to club football across the world and that all revenues from the tournament will be distributed to club football.
That prize pot might look mouth-watering for club owners but for many players it will feel like a step too far after a long season and the European arm of players’ union FIFPro and the European Leagues took legal action against FIFA over the issue.
