In today’s increasingly digital world, where the global village is driven by rapid technological advancement, the need for businesses to reach large audiences through efficient and cost-effective advertising has never been more critical. Nigerians, ever adaptive, continue to seek smarter ways to simplify everyday tasks—including how they advertise and make payments.
Stepping in to address these challenges is Anya, a new web application developed by Nigerian entrepreneur Yinka Onigbinde. Officially launched on June 8, 2025, at the Oriental Hotel in Lekki, Lagos, Anya is poised to transform how advertisers book, manage, and execute campaigns across traditional and digital platforms.
Designed to eliminate the bottlenecks typically associated with media buying, Anya serves as a one-stop platform for booking ads on radio, TV, billboards, lamp poles, and social media influencers. It also handles compliance processes like ARCON fee payments and facilitates international ad material shipping—all within a streamlined and user-friendly interface.
“We’re excited to introduce Anya to the market and believe it will bring real change to media buyers everywhere,” said Yinka Onigbinde, Co-founder of Anya. “Our goal is not to replace the industry’s valuable relationships, but to make media buying more efficient, transparent, and accessible for everyone—from solo entrepreneurs to large agencies.”
Key Features of Anya:
Multi-Channel Booking: Book ad placements across radio, television, billboards, lamp-poles, and connect with digital influencers—all in one place.
Transparent Pricing: Avoid overpricing with standardized, fair service charges.
ARCON Compliance: Easily manage regulatory fees to the Advertising Regulatory Council of Nigeria and meet advertising compliance requirements across borders.
International Ad Placement: Coordinate and ship advertising materials for campaigns running both locally and abroad.
User-Friendly Experience: Built with simplicity in mind, Anya offers a seamless interface for users of all experience levels.
With the launch of anya.ng, the app marks a major step toward making advertising more accessible, helping brands amplify their message with greater ease, lower costs, and broader reach—both within Nigeria and globally.
