From Richard Akintade, Osogbo
Osun State governor, Ademola Adeleke has promised to support market development and design growth for the state.
Adeleke, who made the promise while unveiling the official logo for Adure Osun Festival in Osogbo, said his government would develop the capacity of industry players towards superior presence in the market in 2025.
He disclosed that the state would host Adire industry events to upgrade stakeholders.
The governor called on stakeholders to join government to make the state the Adire hub of Nigeria.
According to him, “We will develop a sector based policy that will encourage entrepreneurs in this field.
“Osun is the home of Adire. From Osun, Adire spreads to other states and regions. As the originator of this unique fabric, the state government has resolved to actively support and promote this brand.
“We will also support market development and design growth for the fabric. From 2025, our government will develop the capacity of industry players towards superior presence in the market.
“I will be the chief promoter of the creative industry. I will market the sector, especially the Adire brand among the comity of states and nations.”
Speaking, Senior Special Assistant to Governor on Creative Economy and Entertainment, Tunde Laface disclosed that Adire had become a global cultural trend that must be harnessed.
Laface commended the Adeleke-led administration for its giant strides in promoting the culture of the Yoruba race.
