…Describes Media as Sports’ Greatest Stakeholders
By Joel Ajayi
In a major boost for Nigerian athletics, Dr. Nneka Anibeze, a seasoned sports journalist and respected figure in the Nigerian sports community, has been appointed as the Chief Operating Officer (COO) of the Athletics Federation of Nigeria (AFN).
The appointment was officially announced on Thursday in Abuja, shortly after the conclusion of the AFN elections.
AFN President Chief Tonobok Okowa stated that the appointment aligns with the National Sports Commission’s broader objective to promote inclusivity and inject fresh, dynamic leadership into the federation’s administrative framework. Alongside Dr. Anibeze’s appointment, Kola Oredipe was named Auditor, with other professionals also appointed into key legal advisory roles.
Dr. Anibeze brings to the role a wealth of experience, leadership, and a proven track record of contributing to the growth of sports in Nigeria. Her appointment is widely seen as a strategic move to strengthen AFN’s operations, both domestically and on the international stage.
Stakeholders across the sports sector have hailed the appointment, expressing optimism that Dr. Anibeze’s knowledge, professionalism, and vision will help reposition Nigerian athletics for long-term success.
In her remarks following the announcement, Dr. Anibeze took a moment to appreciate the critical role of the Nigerian media in advancing sports development.
Speaking shortly after the election of the Nigeria Association for Women in Sports (NAWIS) representative into the AFN board, she described the media as “the most important stakeholder” in the sporting ecosystem.
> “The future of Nigerian sports is very bright,” she stated. “The media is the greatest stakeholder in sports. Without the media, it’s like blinking in the dark.”
Drawing from her extensive experience in sports journalism, Dr. Anibeze recalled covering iconic international competitions, including the 1995 World Athletics Championships in Gothenburg, where she reported on Nigerian legends like Fatima Yusuf, Mary Onyali, and Innocent Egbunike.
“Back then, sports coverage was occasional. Today, sports is big business—and the media drives that business. Without television rights, sponsorship deals, and live coverage, sports would not attract the massive investments it does today,” she explained.
“The media makes sports visible, marketable, and profitable.”
Dr. Anibeze urged journalists and media organizations to continue championing the growth of Nigerian sports, stressing their responsibility in shaping narratives and driving positive change.
“Despite the challenges, I believe in the future of sports in Nigeria. With people committed to doing the right thing—and with the media actively involved—we will get there,” she concluded.
