Joel Ajayi
In a bid to ensure increased visibility for the Nigeria Women Football League ,NWFL, this coming season, the Board has reaffirmed its commitment by engaging with StarTimes, a key broadcasting partner.
Following the NWFL Annual General Assembly held in Abuja on Tuesday, Ms. Nkechi Obi, Chairman of the NWFL Board, led a high-powered delegation to meet with StarTimes management on Wednesday.
Obi remarked that: “This partnership is a vital step in our mission to bring the excitement of the league to a wider audience and showcase the talent in women’s football”.
During the discussions, StarTimes’ Chief Operating Officer, Engr. Tunde Aina reiterated: “StarTimes is committed to delivering top-quality coverage and ensuring that our viewers enjoy every moment of the women’s leagues.
These initiatives aim to significantly boost audience engagement and elevate the NWFL’s profile both locally and internationally. The discussions covered the production and coverage of matches, highlight shows, and strategic marketing of league content across StarTimes’ diverse channels.
As a key outcome of the meeting, a draft Memorandum of Understanding ,MoU, is being finalized, with both parties expressing optimism about concluding arrangements in time for the Season Opener.
The anticipated partnership is expected to kick off with the high-stakes NWFL Premiership clash between defending champions Edo Queens and Abia Angels at the Samuel Ogbemudia Stadium in Benin City on January 15, 2025.
The meeting was attended by high-ranking NWFL officials, including Vice Chairperson Hajiya Hussina Suleiman and Board member Madam Henrietta Ihiabor.
